Wednesday, July 27, 2011

The "War"

While I do not want to talk about Google+, as long as the chamber is echoing I might as well make sure my voice is one of them.

Let's talk about this "war" that is raging with Google+.  If you are not blind you may have noticed that I placed the word war in apostrophes; I did this because I do not believe there is really a war.

For the last few weeks, since Google+ came out, the blogosphere has been really up-playing the supposed fight between Google and its arch rival (insert name here).  Sometimes the rival is Facebook, which makes sense given the profile creation and maintenance aspect of Google's service, along with similar sharing features.  However, sometimes the Google rival is Twitter, which makes less sense.  I haven't really seen Google+ used for broadcasting or micro-blogging in my experience with it, but hell, why not?

The point is that nobody really knows who Google+'s rival is, it is still way too early to tell its purpose.

Now let's focus on the numbers.  Google+ is at what? About 20 million users.  Let's compare this to Facebook's 750 million users.  This is not a David and Goliath tale, this is Godzilla vs a labradoodle.  Google may be fast growing, but Facebook has a massive advantage that is not going away any time soon.  Not to mention that while people may be adopting Google+, I doubt they will be leaving their already established networks on Facebook.

Until you can use all the features of Google+ through text, it most likely won't really be taking a swing at Twitter either.  With the recent deletion of Google+ business pages, Google seems to be sending the message that it does not want companies broadcasting on their platform, a key feature of Twitter.

I know the people want to see blood, but it's far too early to start throwing around words such as "war" and "fight".  Can we all agree to let Google+ develop into something before we start over-analyzing  and cross-comparing it?  Everyone seems to want to see it succeed, so let's not doom it before it starts.

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