Klout: for better or worse

Imagine yourself in junior high.  Got the braces?  Don't forget the ugly clothing that you thought was cool. Now pretend that your least favorite teacher asked forced you to run for class president and everyday posted the results so the entire school could see it.  That's what Klout is.

A proper description of Klout would be to call it an online social influence tracker.  The service connects to various networks (with your permission) and through its algorithm calculates how influential you are.  Currently the networks are Linked In, Twitter and Facebook, though Klout claims that they are adding more in the future.

The idea of measuring social influence was bound to happen at some point but is it a path we want to go down?  Currently users choose to sign up for Klout and connect their accounts, however once in they can then see the Klout score of all the people they follow and all of their Facebook friends.  It is not hard to imagine a world where Klout score turns into a high school popularity contest where people compete for a higher number.

This is a problem.

Klout score can only be raised by interacting with one's networks.  It would be easy to game the algorithm by spamming your friends and your family with pointless content and becoming what amounts to a comment or reply troll (depending on the social media platform).  My anger lies in the fact that I feel like Klout could really decay the quality of current social networks.  Who wants to wake up with 50 posts from friends on their Facebook wall asking them to comment on whatever nonsense they type?  Not I.

If used for good Klout can be a positive thing, a way for people to measure and reflect upon their own self-worth in the online world.  For now it's too early to tell what will come of Klout, but if it continues to gain popularity we all will be forced to be subjected to its judgmental algorithms.

(Disclaimer): I am a Klout user with a score of 40.

For more information visit Klout.