Staying on top of it

Social media is an ever changing landscape and in order to stay on top of it you have to employ a variety of methods.

I recently read an article on Mashable (here) that detailed how the pros stay on top of it and felt inspired to throw in my two cents.

1.       Twitter. I find twitter is the best way to stay on top of new news in the digital world.  You can follow large news organizations and professional bloggers for the inside scoop.  Not only that, if you follow the right people you can get some gems that you may have otherwise missed.  Both the primary advantage and disadvantage is that twitter is continually updating; if you’re actively reading it’s a great place to find information, but if you check every few hours or so, great content can become buried.

2.       Google Reader, by far the best RSS reader out there (as the Mashable article states).  I use Google Reader for my favorite blogs, the ones which I do not want to miss a single post.  It’s great because, like twitter, it’s multi-platform.  The only downside (and this goes for Twitter too) is reading on the iPhone or other small screens can kill your eyes.

3.       Podcasts.  I love podcasts because of the ability to listen on the go.  If I’m on a train or bus where I can’t look at my phone because I’m too busy trying to keep my balance, I can still stay current.  The problem that I have with podcasts is trying to download while out-and-about, due to slow data speeds (though that could just be my poor cellular service).

4.       The internet.  I feel like this explains itself.  You go on and read what you want.

5.       Friends.  Ask them.  They may have some information you find relevant, if not just ignore it.

Google+ and Business

Tonight while having my post-work beer I decided to pick up my aging mac and read some of my favorite blogs.  While reading, one post caught my eye: Search Engine Land's post about Google and Business accounts (article here).

If you read Mashable or follow any sort of tech news you would have come across an issue Google+ has been having with business accounts.  For some reason Google has decided that it doesn't want businesses creating Plus accounts.  Over time they have been deleting business's pages and according to Search Engine Land's post they have recently started deleting high profile business pages.  Mashable, one of the most popular pages on Google+ was deleted, but then reinstated under the guise of being on a "trial" basis.

Lame.

I love Mashable just as much of the next guy but c'mon Google you can't haphazardly enforce your policy!  It seems to be that Google doesn't want to alienate most of its early adopters, the tech heads that read Mashable. 

In the future Google is going to need businesses and organizations to make their social experiment successful.  Google is taking a huge hit developing and maintaining Google+, and they are going to need to monetize at some point in time; pissing the businesses off now may backfire in the future.  The point could be made that businesses will go to where ever the people are... but is that really true?  

Look at the top social networks, a key feature is that they allow people direct interaction with organizations and companies.  Imagine MTV hosting the VMAs without twitter; imagine watching any commercial on television without hearing "find us on Facebook".  Linked In is completely based around connecting people through companies.

Google should realize that an integral part of social networks is a kind of "you scratch my back, I scratch yours" relationship with businesses.

I know want to be friends with Mashable, my favorite beer brand and my favorite sneaker.  If myself and others like me are not allowed to communicate with them, not only will Google lose on the business end, but also on the people end.